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Stay True To Your Game In The Nike Kyrie 3 Shoe
Sporting Life

Stay True To Your Game In The Nike Kyrie 3 Shoe

There’s a whole lot going on in Kyrie Irving’s head right now. Does he stay…


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Sports Shopping Made Simple With The SSS Back To School Magazine
SSS Live

Sports Shopping Made Simple With The SSS Back To School Magazine

Make Back To School shopping as stress-free as possible by checking off all the items…


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Track Every Run With Under Armour’s Record Technology
Sporting Life

Track Every Run With Under Armour’s Record Technology

Summer is a great time of the year to work on that beach body, and…


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adidas Originals X Pharrell Williams: Tennis Human Race Shoe
Style File

adidas Originals X Pharrell Williams: Tennis Human Race Shoe

Singer and style tastemaker Pharrell Williams has had an amazing run of collaborations with adidas…


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Nike Sportswear Presents: The White Sneaker Collection
Style File

Nike Sportswear Presents: The White Sneaker Collection

Summer is upon us in full blaze, and that can only mean one thing: it’s…


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Tear Past The Finish Line In The Nike Kids’ Lunar Converge Shoe
Sporting Life

Tear Past The Finish Line In The Nike Kids’ Lunar Converge Shoe

Track and field events make up a large portion of any school’s athletic curriculum and…


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Elevate Your Streetwear Style With The adidas Originals NMD Collection
Style File

Elevate Your Streetwear Style With The adidas Originals NMD Collection

2016 was the year of the NMD, with the sneaker flying off the shelves as…


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Kylie Jenner X PUMA: Velvet Rope Fierce Shoe
Style File

Kylie Jenner X PUMA: Velvet Rope Fierce Shoe

Designed for the dance studio, but born to be in the spotlight, the PUMA Velvet…


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Look Of The Week: adidas Workout Wear
Style File

Look Of The Week: adidas Workout Wear

Training for that summer bod takes more than just grit and dedication. It also requires…


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Maximise Every Workout With Protein Supplements
Sporting Life

Maximise Every Workout With Protein Supplements

The moment you hear ‘protein’ and ‘exercise’ in the same sentence, you’re most likely to…


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Run Further In The Adidas Ultraboost Uncaged Shoe
Sporting Life

Run Further In The Adidas Ultraboost Uncaged Shoe

Most sought-after sneakers today sell on pure hype. A limited edition or collaboration with an…


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Celebrate Eid Al Fitr With SSS Gifts
Sporting Life

Celebrate Eid Al Fitr With SSS Gifts

The holy month of Ramadan culminates in the festival of Eid Al Fitr, which marks…


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Ride On, It’s Go Skateboarding Day!
Sporting Life

Ride On, It’s Go Skateboarding Day!

It’s June 21st which marks the official Go Skateboarding Day! It’s not like skaters have…


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Announcing The adidas Dust Storm Football Pack
Sporting Life

Announcing The adidas Dust Storm Football Pack

Mother Nature can inspire awe but also evoke terror with her fury. Taking cues from…


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Hoop Like The Black Mamba In The Nike Kobe A.D. Shoe
Style File

Hoop Like The Black Mamba In The Nike Kobe A.D. Shoe

With Game 1 of the NBA Finals under the belt, the Golden State Warriors, propelled…


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Rise For Glory With 2017/18 Football Kits
Sporting Life

Rise For Glory With 2017/18 Football Kits

The new football season is about to begin, and with the many leagues and championships…


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Keep It Cool With Nike Breathe Technology
Sporting Life

Keep It Cool With Nike Breathe Technology

Heard the phrase ‘dress for success’? What works for the corporate world holds twice as…


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Top 5 White Sneakers To Sport This Summer
Style File

Top 5 White Sneakers To Sport This Summer

Summer is finally upon us, and it’s time again to sport bright, cheerful colours and…


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Own Your Fitness Goals With The Polar M400 HR Watch
Sporting Life

Own Your Fitness Goals With The Polar M400 HR Watch

To know where you want to be, you need to know where you currently stand….


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Sensational Football at the Intercontinental U13 Tournament
Sporting Life

Sensational Football at the Intercontinental U13 Tournament

The 2017 U13 Intercontinental Cup that took place over the span of 2 days, 21st-22nd…


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Introducing The Nike Mercurial Superfly V CR7
Sporting Life

Introducing The Nike Mercurial Superfly V CR7

What’s the strongest memory of your life as an 18 year old? Deciding which college…


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SSS Product Review: Under Armour Record
Sporting Life

SSS Product Review: Under Armour Record

The key to effective training is not just consistency but also being able to push…


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Top 5 Dubai Skate Locations To Check Out
Sporting Life

Top 5 Dubai Skate Locations To Check Out

Finding the right skate location makes all the difference between a good skate session and…


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Boards To Match Your Skate Style
Sporting Life

Boards To Match Your Skate Style

What’s the first thing that comes to your mind when you think skateboards? Fun, daredevilry,…


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Introducing The Timberland Flyroam Collection
Style File

Introducing The Timberland Flyroam Collection

Timberland has been synonymous with boots since its inception. Crafting high quality boots with tough,…


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Football Fever Scorches At The du Fc Finals With SSS
Get Involved

Football Fever Scorches At The du Fc Finals With SSS

To say that the 2016-2017 du Football Champions League has been nothing short of exhilarating…


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The Nike Lebron Soldier 10 SFG Shoe Has Landed
Sporting Life

The Nike Lebron Soldier 10 SFG Shoe Has Landed

Let’s wind the clocks back a year to Game 7 of the 2016 NBA Finals….


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Surf The Sidewalk With A Sector 9 Longboard
Sporting Life

Surf The Sidewalk With A Sector 9 Longboard

The Longboard concept actually emerged as a result of sheer boredom. More specifically, the boredom…


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Godolphin – Exclusive To Sun & Sand Sports
Sporting Life

Godolphin – Exclusive To Sun & Sand Sports

In a fast paced world that’s constantly moving forward, it is tradition that grounds us,…


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Stretch Towards Your Goals With Under Armour Threadborne
Sporting Life

Stretch Towards Your Goals With Under Armour Threadborne

A good warm up is worth half the training, and no warm up is complete…


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Elemental Flow Yoga With Natalia Fata
Sporting Life

Elemental Flow Yoga With Natalia Fata

The Sea And Sun Salutations event took place last weekend – with a group of…


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Defy Your Limits In The Reebok Crossfit Nano 7.0 Shoe
Sporting Life

Defy Your Limits In The Reebok Crossfit Nano 7.0 Shoe

CrossFit isn’t for the faint hearted. Getting through each Workout Of The Day can take…


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The adidas Ultraboost Night Cargo Shoe Has Arrived
Style File

The adidas Ultraboost Night Cargo Shoe Has Arrived

2016 was the year of the UltraBoost. adidas took over the sneaker scene with a…


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Timberland Boots To Sharpen Your Shoe Game
Sporting Life

Timberland Boots To Sharpen Your Shoe Game

It is the season of the boot. Winter in the GCC region is an amazing…


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Pick Of The Week: adidas Originals EQT Support ADV Shoe
Style File

Pick Of The Week: adidas Originals EQT Support ADV Shoe

It was the early ‘90s. The glitz and glamour of the disco-dancing ‘80s had come…


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Look Dapper In The Vans Chauffeur SF Shoe
Sporting Life

Look Dapper In The Vans Chauffeur SF Shoe

Skate style meets sartorial sensibility in the Vans Chauffeur SF Shoe for men. Inspired by…


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Rule Your Run With The Right Running Shoe
Sporting Life

Rule Your Run With The Right Running Shoe

After many months of summer, the winter months are the perfect time to get outdoors…


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6 Healthy Food Trends For 2017
Health Tips

6 Healthy Food Trends For 2017

Every new year comes with a new health food trend and for 2017, we’ve got…


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Go The Distance With The Nike Air Zoom Vomero 12
Sporting Life

Go The Distance With The Nike Air Zoom Vomero 12

Long distance running is as much a test of the mind as it is of…


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Power Up With the Reebok Pump Plus Tech Running Shoe
Sporting Life

Power Up With the Reebok Pump Plus Tech Running Shoe

Few shoe technologies come close to the innovative breakthrough of the Reebok Pump shoe. First…


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New Year Fitness Motivation
Sporting Life

New Year Fitness Motivation

2017 is officially here and it’s time to put fitness back on the agenda after…


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New To SSS: Seafolly Swimwear
Style File

New To SSS: Seafolly Swimwear

From the sandy beaches of Australia to the sandy dunes of Dubai, the beachwear pioneer…


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