Most sought-after sneakers today sell on pure hype. A limited edition or collaboration with an artist or designer is enough to stir up a buzz amongst sneakerheads. But when adidas calls one of its own, ‘The Greatest Running Shoe Ever’, it’s time to believe the hype. Built out of pure intelligence, the adidas UltraBoost was one of the first shoes to be tested on the ARAMIS system, composed of a series of cameras and sensors used to measure vibration, design and ergonomics – a system implemented by NASA, Boeing and Audi to name a few.
Whether it was its revolutionary cushioning, its sleek design that looked great at the gym and on the street, its acceptance by Kanye West, or more likely a combination of all these reasons, the UltraBoost flew off the shelves, finding themselves on the feet of runners and trendsetters. Countless Instagram accounts were dedicated to crafting outfits that went with your UltraBoost kicks. Style curators paired it with everything from climacool workout wear to oversized sweatshirts and distressed jeans. And the shoe looked just as dope everywhere.
But as with the Superstar, this shoe’s real game changing moment came from the adidas audience. Trying to mimic the aesthetics of the adidas NMD shoes, people started cutting the TPU cage off the sides of their UltraBoosts for an even more streamlined silhouette. Suddenly a wave of Instagram posts featured DIY ‘uncaged’ UltraBoosts. adidas was quick to pay attention to this trend and on 29th June 2016, released the first adidas UltraBoost Uncaged Shoe. The shoe sold a staggering 11,000 pairs in its first hour making it the brand’s fastest selling shoe of all time.
Going fast is something that’s engineered into the DNA of the adidas UltraBoost Uncaged Shoe. As it turns out, removing the TPU cage not only made it look sleeker but run lighter too. Built for the same levels of strength and endurance as the original, the UltraBoost Uncaged helps you log in more miles in comfort. Its seamless Primeknit upper is designed to naturally expand with your foot as you run while creating a snug, sock-like fit. Its TORSION® SYSTEM enhances midfoot integrity, while a FITFRAME 3D-molded TPU system increases stability around the heel. The shoe’s plush boost™ midsole cushions the foot and returns energy with every step, powering your run as you go further. A STRETCHWEB outsole with Continental™ Rubber makes it lightweight, flexible and provides extraordinary grip in all running conditions.
The adidas UltraBoost Uncaged Shoe represents how great design can elevate not just your performance but also your street cred. Whether it’s your need for speed that fuels you or your inner hypebeast that hungers for the perfect kicks to complete your outfit, the adidas UltraBoost Uncaged ticks off all boxes, and then some. Lace up a pair of these sleek, lightweight shoes, select from the latest adidas products online at Sun & Sand Sports for all the running gear you need, and hit the streets to run further than ever.