Style File | 18/07/2017

Kylie Jenner X PUMA: Velvet Rope Fierce Shoe

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By SSS Team
Copywriter, SSSPORTS.COM

Designed for the dance studio, but born to be in the spotlight, the PUMA Velvet Rope Fierce Shoe is just as much about style as it is about performance. Part of the Kylie Jenner Velvet Rope collection, the shoe dares you to break barriers, step out of the crowd, find your own red carpet and be the star that you always knew you were. Combining the know-how that powers sweat sessions with the sleek ergonomics of luxe styling, the Velvet Rope Fierce Shoe motivates you to go the distance and really become the best version of yourself.

The shoe takes PUMA’s ‘Do You’ mantra and merges it into every aspect of its design. Fuelled by the celebrity firepower of PUMA brand ambassador, Kylie Jenner, the shoe lives up to the demands of her VIP lifestyle. In sharp black tones, punctuated by hits of amber and copper, the Velvet Rope Fierce Shoe is the stuff of a million Instagram likes and countless reps of whatever gets your heart racing.


The shoe features a slip-on bootie construction that makes it easy to put on and take off. Its breathable mesh upper with caging overlays provides an optimal mid foot lockdown, stability and support. Its exaggerated heel is built with additional thickness that supports side-to-side movements, giving you the stability to rock your dance moves. A solid rubber outsole with rubber pods delivers full ground contact and traction with every step. Pivot points in the outsole enable 360 degree movement, while full-length flex grooves enhance fast and dynamic multi-directional movement from heel contact to toe-off.

Come alive on the dance floor in the PUMA Velvet Rope Fierce Shoe that’s both technical and flattering. Go from day to night in style by slipping on this sleek silhouette, and complete your luxe activewear look with the rest of the Velvet Rope collection by checking out the latest PUMA products online at Sun & Sand Sports.





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