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Sole Stories: Hoops & Memories
Sporting Life

Sole Stories: Hoops & Memories

In the heartbeat of a basketball court, the scuffed and worn shoes of a star…


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Sole stories: Small feet make big imprints
Sporting Life

Sole stories: Small feet make big imprints

It starts with a single heartbeat that grows into love. It begins with tiny feet…


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The Perfect Running Shoes?
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The Perfect Running Shoes?

Lace-up. Set. Mark. Go! Whether you are an avid runner, a pro or prefer the…


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Breaking Barriers: Zainab Al-Eqabi
The Big Interview

Breaking Barriers: Zainab Al-Eqabi

The recently concluded Dubai Fitness challenge saw participants from all walks of life at the…


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Nike Air – It’s A Lit Legacy
Style File

Nike Air – It’s A Lit Legacy

Since its debut in the 80’s, the Nike Air tech has made leaps and bounds…


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Challenge Accepted? Gear Up And Get Ready!
Sporting Life

Challenge Accepted? Gear Up And Get Ready!

Last week we talked about how we take our health for granted and how you…


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DFC 30×30 – The Gear You’ll Need To Win The Challenge
Sporting Life

DFC 30×30 – The Gear You’ll Need To Win The Challenge

It’s finally here! The highly-anticipated DFC 30×30! Pretty sure you have seen enough of advertisements…


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Rise Up To The Challenge
Sporting Life

Rise Up To The Challenge

We are a people’s brand and the well-being of our people is something we often…


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DFC 30×30 – Why Should I Participate?
Sporting Life

DFC 30×30 – Why Should I Participate?

Mark your calendars and set your alarm clocks for 18th October, the count-down is on….


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Champions League 2019/20: The Group Stage Lowdown
Sporting Life

Champions League 2019/20: The Group Stage Lowdown

In a few days from now, football fans around the world will be getting their…


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How to Choose the Best Running Shoes?
Sporting Life

How to Choose the Best Running Shoes?

It’s definitely that time of year again, when you have to embrace indoor running rather…


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Get your Golf Fix with Nike at SSS!
Sporting Life

Get your Golf Fix with Nike at SSS!

As the weather betters, slowly but steadily, the outdoors become more and more viable –…


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It’s Sports Fashion Season
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It’s Sports Fashion Season

It’s a busy month for fashion. The New York Fashion Week for Spring/Summer 2019 is…


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Best Clothes for Training? SSS has got you covered!
Sporting Life

Best Clothes for Training? SSS has got you covered!

Fitness is so much more than a movement. It’s a lifestyle and something that is…


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Nike Varsity Pack: In A Different Class
Style File

Nike Varsity Pack: In A Different Class

Back to school also means back to cool. And with the new Nike Varsity Pack,…


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Nike Plus Size: We Are All Different
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Nike Plus Size: We Are All Different

In the U.S, August 26th marks Women’s Equality Day and a time for everyone to…


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Nike EXP-X14 – Lifestyle Runner
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Nike EXP-X14 – Lifestyle Runner

Why buy a running shoe and fashion shoe separately, when you can have two in…


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Hot List: Sun Protection Essentials
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Hot List: Sun Protection Essentials

You can’t avoid the sun, especially if you’re living in a country where it shines…


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Talkin’ About My Generation- Which Nike Air Max Are You?
Style File

Talkin’ About My Generation- Which Nike Air Max Are You?

Let’s face it, Nike Air Max takes us back. Depending on your age, taste and…


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Vive La France! Congratulations to France, the World Cup 2018 Winners!
Sporting Life

Vive La France! Congratulations to France, the World Cup 2018 Winners!

After a month of high octane action and drama, the World Cup 2018 has come…


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What Are You Waiting For? Nike Just Do It
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What Are You Waiting For? Nike Just Do It

I love you. I hate you. I miss you. How often do we hear three…


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The World Cup Semis – One Step Closer!
Sporting Life

The World Cup Semis – One Step Closer!

Belgium, France, England and Croatia… these are your top 4 teams that have made it…


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Who goes to the Quarter Finals this World Cup?
Sporting Life

Who goes to the Quarter Finals this World Cup?

Let’s just rename this World Cup to the year of the underdogs. From the group…


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Nike Training In Camouflage
Sporting Life

Nike Training In Camouflage

Camo is cool again. But don’t take our word for it, just check out the…


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The World Cup 2018 Match Day 2 Ends. Who Goes Through?
Sporting Life

The World Cup 2018 Match Day 2 Ends. Who Goes Through?

We all thought match day 1 was just the perfect way to start the World…


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A Quick look back at Match day 1 of the World Cup 2018
Sporting Life

A Quick look back at Match day 1 of the World Cup 2018

Oh! what a start this World Cup has had. From Portugal’s epic comeback against Spain…


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The World Cup is Now!
Sporting Life

The World Cup is Now!

The day has finally arrived! The biggest competition of the year is here and we…


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Roundup! 5 Nike Air VaporMax Shoes For Summer
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Roundup! 5 Nike Air VaporMax Shoes For Summer

As one of the most radical innovations for Nike in recent times, the Nike Air…


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Counting down to the World Cup
Sporting Life

Counting down to the World Cup

Can you feel it? The buzzing of the crowd, the chants from the stadiums, the…


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Nike Cortez For The Family
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Nike Cortez For The Family

It’s been 45 years since the Nike Cortez was released to the world. The style…


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Leggings: It’s all in the details
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Leggings: It’s all in the details

From fashion lineups to locker rooms, studio to street – leggings are everywhere, and we’re…


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Look of the Week: Floral Notes & Camo Shades
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Look of the Week: Floral Notes & Camo Shades

Scenario 1: You are shopping online; you find an item that you love; you start…


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6 Running Shoes To Shout About This Season
Sporting Life

6 Running Shoes To Shout About This Season

Everyone has their own running style, and with their own reason for pursuing sport. No…


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Get Ready To React: The Nike Epic React Is Now At SSS
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Get Ready To React: The Nike Epic React Is Now At SSS

Do you want to be a runner or an EPIC runner? When you have an…


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The Countdown to the World Cup has Begun
Sporting Life

The Countdown to the World Cup has Begun

The World Cup 2018 is about to go down in less than a few months…


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A Guide To Size Guides
Style File

A Guide To Size Guides

One common question from online shoppers is “How do I find the right size?” Customers…


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Obsessively Obsidian – New Nike Air Max ’97 Colourway
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Obsessively Obsidian – New Nike Air Max ’97 Colourway

It’s time to get glowing with a new colourway of your old fave: Nike Air…


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4 dos and don’ts for training goals
Sporting Life

4 dos and don’ts for training goals

Training for the first time? Training after a long time? With key sporting events in…


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Nike Air Vapormax Flyknit 2: The Upgrade
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Nike Air Vapormax Flyknit 2: The Upgrade

Subtle changes in your favourite shoe is like making those little tweaks to your car….


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6 Ways To Style Your Sports Fashion
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6 Ways To Style Your Sports Fashion

Sports fashion is adapting the latest fashion trends with innovative running and training technology. The…


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Celebrate Nike Air Max Day 2018 With SSS
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Celebrate Nike Air Max Day 2018 With SSS

March 26th marks the annual Nike Air Max Day, the Swoosh sneaker holiday for the…


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Beat The Heat With Our Cool Caps Collection
Style File

Beat The Heat With Our Cool Caps Collection

The summer season is almost upon us and along with it comes the scorching heat…


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