Style File | 16/10/2019

Nike Air – It’s A Lit Legacy

By Sid Mohiuddin
Sports Fashion Fanatic || Copywriter, SSSPORTS.COM

Since its debut in the 80’s, the Nike Air tech has made leaps and bounds with each era, evolving with each decade and advancing technology with design to match preferences and set trends.

Nike Air clothing and shoes for Men, Women and Kids
Nike Air is one of the hottest sports fashion brands. Fact.

The success of Nike Air is attributed to two factors – design and performance.
Of course, the aesthetics played their part but the performance is what kept the people coming back, year on year, for years. It’s what helped Nike Air maintain stature across the generations.

Nike is known for their quality craftsmanship. Nike Air pushes those boundaries further; now you don’t just feel the cushioning, you can even see it.

Nike Women's Air Max Dia
Modern & Minimal – Nike Air Max Dia

The sensation of, literally, ‘Air Walking’ and remarkable energy return have been more than accepted, these are now part of the norm, be it the court or the streets.

Entering 2020, Nike Air technology has come a long way and diversified into different sections – Running, Basketball, Training and Lifestyle. Be it Zoom Air or Air Max technology, these shoes have been raising the bar for each niche, now quite popular as clothing and accessories as well.

Nike Men's Air Max 98
Nike Air Max 98 – A street wear icon

Nike has always valued tradition and this is true even for Nike Air. Modern designs with a classic touch, the new sneakers are a testament to Nike Air artistry.

Resonating with the new generations was the goal and Nike Air has successfully done so, going above and beyond with their avant-garde sneakers while staying true to the roots.

Nike Women's Air Force 1 Shoe
Nike Air Force 1 – A force to be reckoned with

Always classy, never out of fashion. You pick the outfit, the sneaks are gonna rock it.
Nike Air has got some amazing sneakers lined up and, like you, we can’t wait either.

Don’t worry, we’ll keep you posted. Watch this space for more.

Location credits to Wavehouse – Atlantis The Palm.


More Nike Air here

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