Trending | 10/07/2018

What Are You Waiting For? Nike Just Do It

By Karen Gregory
Copywriter, SSSPORTS.COM

I love you. I hate you. I miss you. How often do we hear three words that can make or break us? In 1988, Nike, the most renowned, respected, freshest sports brand out there coined a three-word slogan that absolutely won the approval of millions of people globally for decades to come:

Just Do It.

The highly effective call to action encouraged three things, as relevant today as they were back then:

Inclusion

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Being the best athlete you can be or a leader in sports fashion, if you have the will, the results will follow – if you Just Do It without hesitation, you can be among the best.

Self expression

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The bright colours in the Nike Just Do It Collection are loud, proud and the slogan varies in shape and size – giving you the option to choose how you show them you.

Determination

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An opening line of Nike’s video once said, “If you can run a mile, run a race”. By recognizing that we can do more, we can turn inspiration into action.

We are celebrating the 30-year anniversary at SSS with the Just Do It collection fresh from Nike this season. Check it out!

Shop Nike Just Do It

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