Get Involved | 18/01/2020


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By SSS Team
Copywriter, SSSPORTS.COM

Looking to kickstart your 2020 fitness resolutions? Or need some help putting them into practice and sticking with them for the long-term? ASICS and Sun and Sand Sports are here to turn those fitness goals into reality. With the perfect weather and ‘new year, new me’ goals being set, taking up running is one of the best fitness activities right now. With high speed comes high thrill and major rush, so get ready to feel the city’s heartbeat under your feet.

In partnership with SSS, ASICS Middle East is launching a first of its kind running challenge to support your fitness journey. The Run & Win challenge will reward all runners and their progress throughout the 5-month challenge – from beginners to daily runners and even marathon pros. Here’s how you can get started.

Run & Win - ASICS Running Challenge


Register for free on and choose the right running plan for you. The training plans are divided into 4 categories; beginners plan for those looking to hit their first 10K, Fast 10K plan for runners who’re trying to beat their personal best, First 42K plan for first-time marathon runners and Fast 42K plan for pro runners trying to improve their marathon finish time.

Once you sign up and set your goal, install the Google Fit app from Google Play or App Store and connect it your profile in the ASICS challenge to track your progress. ASICS will provide you with specialised training programs that are tailored to your goals and needs. You can earn points by completing training tasks and kilometers and exchange them for prizes. Additional points can be earned by completing extra challenges such as visiting select Sun & Sand Sports and getting a 3D running analysis, posting your trainings on social media, referring friends and much more. You can also receive fitness tips from ASICS FrontRunner team members, attend special events, find out about ASICS launches, and more.


Participants will get a chance to win more than 1,000 prizes throughout the challenge, while 24 major prizes will be awarded to those who meet their goals. Winners who place first in each of the 4 categories will win an all-expenses paid trip to the ASICS London 10K run (for 10K category winners) and Moscow Marathon (for 42K category winners). Second place winners in each category will win ASICS running equipment and 10 training sessions with an ASICS FrontRunner, while third place winners will win the latest ASICS running shoes and 5 training sessions.

It’s time to take your fitness journey to the next level. If motivation is what you’re looking for, ASICS has got you covered by celebrating a community of urban runners and enabling you to achieve your goals together. Further details about the challenge, training tasks and prizes are available online. So, get ready to hit the circuit or the streets and push yourself further and faster.




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