What Are You Waiting For? Nike Just Do It

I love you. I hate you. I miss you. How often do we hear three words that can make or break us? In 1988, Nike, the most renowned, respected, freshest sports brand out there coined a three-word slogan that absolutely won the approval of millions of people globally for decades to come:

Just Do It.

The highly effective call to action encouraged three things, as relevant today as they were back then:

Inclusion

Being the best athlete you can be or a leader in sports fashion, if you have the will, the results will follow – if you Just Do It without hesitation, you can be among the best.

Self expression

The bright colours in the Nike Just Do It Collection are loud, proud and the slogan varies in shape and size – giving you the option to choose how you show them you.

Determination

An opening line of Nike’s video once said, “If you can run a mile, run a race”. By recognizing that we can do more, we can turn inspiration into action.

We are celebrating the 30-year anniversary at SSS with the Just Do It collection fresh from Nike this season. Check it out!

Shop Nike Just Do It