Nike celebrates the pioneering spirit of the Middle East in their latest Nike women’s campaign, entitled “What will they say about you?” Featuring five remarkable women from the Arab region as the campaign’s female protagonists, their stories come together to lead and inspire others to turn this question into something positive, motivational and aspirational.
The five leading women include: boxer, Arifa Bseiso; Parkour trainer, Amal Mourad; fencer, Ines Boubakri; pop singer, Balquees Fathi, and ice skater, Zahra Lari. These women embody the spirit of the campaign, with remarkable stories of determination and personal strength, in their respective goals to achieve personal success through competitive and amateur sport. These Nike women lead the way as role models and pioneers for both men and women alike – eliminating the fear of standing out from the crowd, encouraging others to break boundaries in the world of sport and fitness.
Facing and challenging criticism through their journeys, this campaign aims to encourage positive change through sport and fitness, to highlight the power of sport, the discipline that their training schedules demand, and the success that comes with sheer determination to reach their goals.
So what will they say about you? Bring this question into your own world of sport and fitness, and see how you can answer the question through personal goals and aspirations – whatever your level of fitness or sport of choice. Watch this space because we will be featuring more stories from the Nike women’s campaign on the Sun & Sand Sports Blog over the next few weeks.
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