WHITE/BLACK FRIDAY – HOW IT BEGAN

The BIGGEST sale of the year! And rightly so.
With up to 65% off in UAE, Kuwait and 25% – 50% in KSA on world-renowned brands, this is a shopper’s dream-come-true.

White Friday (Black Friday as known in the West) is one of the region’s most exciting shopping event. “But how did it come to be?” you may ask.
Black Friday originated in the USA, where stores offered massive discounts for the Christmas season on the Friday following Thanksgiving Day. It has been the busiest shopping day of the year in the USA since 2005.

Advertisements highly positioned the event as a result of which stores had an enormous amount of footfall, leading to absurdly high traffic congestions. Some say this is the reason for the term ‘Black Friday’.
Some reports cite that in US accounting firms, sales were marked in red and black ink; red ink for negative and black ink for positive. Since the event generated huge profits, the term ‘Black Friday’ was coined.

Either ways, the event being a phenomenal success and prompted marketers to have it replicated in the MENA region. Friday is considered a weekend as it is a sacred day of worship in Islam. As black is a colour that generally describes something tragic, it couldn’t be replicated identically. White is a colour of positivity and thus, White Friday was born.

Since its introduction in 2014, White Friday has grown to become a highly-anticipated shopping event, racking up sales in the billions! 
Major brands offer discounts up to 65% off in UAE, Kuwait and 25% – 50% in KSA – Nike, adidas, Under Armour, PUMA, Reebok, Asics; you name it.
Moreover, with online shopping being preferred in the current circumstances of 2020, brands offer further discounts, offers and giveaways to attract shoppers to their digital portals.

Cutting queues, availing fantastic discounts and having them delivered to your doorstep – now THAT’s how we say “Customer is King”.

Your favourite sports items are on discount. Shop now!