It was the early ‘90s. The glitz and glamour of the disco-dancing ‘80s had come an end. Tech mega-corporations were just starting off in garages and the information superhighway that would become the internet was being paved. In this age of innovation, adidas was looking for novel ways to re-invent itself.
Inspired by the zeitgeist, adidas hit the reset button by stripping away all that was excessive, to provide everything that was essential for the growing brand. From this idea, emerged the adidas Equipment Shoe, commonly known as the adidas EQT. This bold thinking cast aside all rules and trends to design a shoe that solely met the athlete’s needs of performance, protection, comfort and support. It didn’t follow fashion or fads, instead the EQT carved out a space for itself as an instrument to get things done and meet one’s goals. The shoe’s design gave way to the new adidas 3 Stripes logo, and almost instantly became a street culture staple.
Fast forward to 2017, and the world is witnessing yet another change. It’s all about a ‘less is more’ approach, with our devices becoming slimmer, sleeker and smarter. Technology has broken down new barriers, and the buzz of notifications is being quietened. Keeping its soul grounded and yet innovating at every step of the way, adidas Originals introduces the EQT Support ADV Shoe. Empowered by the past, the EQT Support ADV looks to the past and defies the future by taking the essence of the original EQT, and updating it for a new age.
The adidas Originals EQT Support ADV Shoe features premium materials and a purposeful construction designed to carry its legacy into the future and stand out in a crowd. Its all-new pixel knit upper with a comfortable jersey lining creates a sock-like fit. A soft moulded TPU heel cage and stretchy TPU details on the sides deliver support, while an OrthoLite® sockliner enhances comfort. Its compression-moulded midsole with integrated 3 Stripes provides cushioning while showing off the shoe’s heritage, as a rubber outsole enables traction. The EQT signature webbing tape stripes extend the 3 Stripes from the midsole to the lacing, and the shoe bears the adidas Trefoil logo, marking it as one of the Originals.
In a new age that’s constantly evolving, adidas keeps up with innovations and advancement by bringing its best to a shoe that has solidified its place in the world. By retaining only what’s necessary and reinterpreting its design, the EQT Support ADV Shoe keeps to the original philosophy of ‘Everything that’s essential and nothing that is not.’ Slip on a shoe that stamped its presence on time by checking out all the latest adidas Originals products online, at Sun & Sand Sports.