Style File | 14/03/2017

To The Max, The Nike Air Max, With SSS

Posted on
By SSS Team
Copywriter, SSSPORTS.COM

Nike Air Max shoes are known worldwide for their large air-cushioning unit at the heel that in most models has been visible from the sides of the midsoles. These shoes are a prime part of Nike’s style and sport alliance and have been a major staple for Nike since their launch back in 1987. The Nike Air Max shoes were originally designed by Tinker Hatfield, who initially started out as an architect for Nike, designing their shops. These shoes boasted the revolutionary Nike air technology that was created and patented by M. Frank Rudy, an employee. Joining in on the celebratory parade of the Nike Air Max Day, we decided to walk you down memory lane with some of the best Nike Air Max products that we have seen throughout history.


The Nike Air Max Zero Shoe was designed by Graeme McMillan but was inspired by an earlier sketch by Tinker Hatfield. This shoe was originally intended to be the first-ever Air Max sneaker and was finally released in 2015. The Nike Air Max Zero Essential Running Shoe features the vintage silhouette that’s been fused with a soft textile upper and moulded overlays, giving you optimal comfort while you hit the road in style.


The Air Max 1, also commonly known as the Air Max, was the first ever Air Max shoe in existence. Created by Tinker Hatfield, these shoes paved the way for every other Air Max shoe that exists today. The Nike Air Max 1 Ultra 2.0 Flyknit Shoe features an updated lightweight Flyknit upper that provides breathable comfort, while its no-sew film overlays frame the sides to give it an enhanced durability, keeping you up and running. Its iconic silhouette adds to the Air Max charm while the Flyknit adds a lightweight magic.


Bringing back the 1998 profile with sleek updates, the Nike Lab Air Max Plus Fuse GPX SP Shoe features a fully sublimated print along with the tongue of the shoe with mudguard shading inspired by the water shadow effect that’s usually seen on sharks lurking below. Featuring tuned heel and forefoot Max Air units, this shoe provides smother transitions and an overall softer ride.


Known as the Air Max III until 2000, the Nike Air Max 90 Shoe was reissued that year, taking the new name from the year of its launch. The original white/black/cool grey colourways were chosen to enhance the thickness of the sole air cushion. These Nike Air Max shoes are a must-have for professional as well as amateur athletes. Sporting a premium look that’s bounded by a mesh and suede upper, you cannot go wrong with the Air Max 90 as it provides maximum comfort and durability with its one-of-a-kind cushioning.


The Nike Flyknit Max Running Shoe features the latest full-length Max Air unit that provides optimum cushioned comfort. These shoes are made with a single-layer of ultralight polyester Flyknit yarn, making them breathable and supportive with a stretchy fit. While being functionally advanced, aesthetically, these shoes feature reflective elements that enhance low-light visibility and look super stylish, no matter the time of day.

So join us in the Nike Air Max hype and celebrate Nike Air Max Day by taking home one of the sleek and super functional pair of Air Max shoes. Don’t forget to subscribe to our newsletter to stay up-to-date with all the latest sports trends and fashion.




SSS Blog has more great stories waiting for you

Style File

Summer Wardrobe 2023

The temperature is rising and those summertime rays are hitting. You’re probably thinking about all…

Style File

Winter Wardrobe 2022

The temperature is dropping and the cool wind is starting to pick up, all signs…

Style File

Best of Winter Fashion, Just For You.

The most awaited weather is here in the UAE! Chilled, foggy mornings; pleasant sunny afternoons…

Style File

Nike Air – It’s A Lit Legacy

Since its debut in the 80’s, the Nike Air tech has made leaps and bounds…