Trending | 25/08/2015

The KEEN collection is now at SSS

By SSS Editorial
SSS Editorial, SSSPORTS.COM

With the launch of KEEN Inc. in 2003, the company has gone from strength to strength by sticking to a simple yet innovative way of thinking: to find new solutions to old problems. Like, “Can a sandal protect your toes?” The answer was yes, and so the Iconic Newport sandal was born, sparking the idea for a hybrid design, shooting KEEN into the Outdoor and Performance scene in a reliable style.

The KEEN collection is now at SSS

Inspired by a love of the great outdoors, KEEN set out to combine the lightweight, free feeling that a sandal brings, with the features required to push the wearer into a more rugged terrain; something that could only be achieved with enclosed footwear. The designers found a way to keep the best of both worlds by encasing the toe area in a thin but reinforced rubber cap, as well as beefing up the sole with a more aggressive traction pattern.

With the Newport Hybrid sandal flying off of the shelves, KEEN quickly developed into other ranges with three segregated footwear categories named, “Trailhead, Waterfront and Boulevard” — featuring more than 300 different styles for men, women and children — going right the way from trail running shoes for high performance activity, all the way to slim profile, workplace-worthy footwear.

The KEEN collection is now at SSS

It is with a simplistic mindset that KEEN has made revolutionary breakthroughs, including the latest range: the UNEEK collection — born from an entirely new construction technique to deliver a truly unique fit and feel.

The UNEEK creation began by examining the foot in depth and piecing together a design that best suited the shape of the foot. Then, with a just a single material — the cord, the designers began creating the shoe. Using a pull-through construction technique of two cords with a free-moving junction feature, they created an upper that adapts to the fit of each wearer’s foot, making them individualised to the person for a secure and comfortable fit. With the upper perfected, rubber pods were placed in the heel and toe area of the outsole to protect high-wear areas whilst a lightweight and durable PU midsole delivers a long-lasting comfort.

Prepare for your next outdoor adventure with the collection from KEEN – now available at selected Sun & Sand Sports stores. Stay tuned for the launch of our wider Outdoor collection which will be hitting the stores in October.

 

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