Today marked the launch of the second interactive store from Sun & Sand Sports, as the digital roll-out continues. Located in the brand new mall at City Centre Me’aisem, you can find all your fitness favourites at the new store, which sees a particular focus on Men’s & Women’s Fitness and Training categories.
Covering a space of 800 square feet, customers can enjoy an interactive experience with our digital Buying Guides, positioned in various spaces throughout the store. The stage area will feature the Sun & Sand Sports key stories — from our recent Back to School campaign, to our upcoming in-store launches — so you don’t miss a beat.
The mall is located in the Me’aisem area of International Media Production Zone (IMPZ) and is a prime location for the surrounding residential areas, which makes this very much a community mall. Reflecting this community feel, Sun & Sand Sports has focused the design of this new store on Women’s and Kids’ categories with its multi-branded approach, to offer a huge selection of sporting goods to its customers.
Check out the new store at City Centre Me’aisem, or head to your nearest Sun & Sand Sports store to shop our latest collections. You can also browse a selection of these collections on the SSS website and learn more about them on the SSS Blog.