SSS Online Exclusive: Bodyism

Bodyism is a new and exclusive brand to Sun & Sand Sports online and we are excited to launch this innovative activewear brand in the region. The field of fitness and wellness has taken on a new dimension in recent years and working out is no longer enough – it’s now about taking on a challenge personal to you and seeing your fitness goals through a journey. As part of this evolution in wellness, Sun & Sand Sports online is selling the brands that embody innovation, progression and motivation to reach your ultimate fitness goals. Bodyism is one of those brands.

WHAT IS BODYISM ALL ABOUT?

Bodyism is more than an activewear label; it is the science of a clean, lean, athletic body and a happy and healthy life. Founded in 2000 by Adelaide-born entrepreneur James Duigan, the Bodyism brand has since grown to become a global wellness empire that encompasses everything from gyms, to best-selling books, sought-after workout wear ranges, health supplements, cafes and concept stores. This is so much more than fitness apparel – it is a movement in wellness. The Bodyism philosophy is to be kind to yourself in every aspect of your life: through food, your thoughts and how you present yourself too.

Learning from years of experience in the industry and listening to their female clients, collection designers Christiane Duigan and Nathalie Schyllert created a uniquely-tailored collection of both functional and luxurious product which meant that the client did not have to choose between style and functionality – everything was taken into account. Bodyism’s belief is that beauty comes from within and positivity always shines through and how you dress reflects who you are and how you view yourself.

THE BRANDING

Every Bodyism product is named after a positive affirmation, which says it all really – this brand’s mission is to instill motivation and a positive mindset to encourage and potentially change people’s lives for the better through fitness and an overall attitude of wellbeing. Their belief is that all women who wear the Bodyism range should feel empowered and confident. How you feel in your clothes affects your actions throughout the day.  This is not just about putting on a pair of leggings to go and work out in; it’s about putting on a positive attitude and the right mental outlook to go and achieve something great.

THE TECHNOLOGY

Bodyism is well-known for its revolutionary concepts in activewear fabric – including Emana technology which is used in its range of Octavia leggings. Created specifically for Bodyism, the Octavia leggings retain the comfort and easy movement of normal leggings, while at the same time working hard to sculpt your body as you move. In contact with the skin, the Emana fabric uses bio-active crystals in the microfibres to absorb body heat, and returns this heat in the form of infra-red rays. Additional benefits of the process are: smoother skin, increased elasticity, and a reduction in the appearance of cellulite. By activating the body’s microcirculation, the Octavia leggings reduce muscle fatigue, improving endurance and strengthening sports performance.

BODYISM IN 3 WORDS

Cool, kind, excellent.

To shop the whole range of activewear from the brand, check out the Bodyism page at Sun & Sand Sports online and start your journey to achieving your ultimate fitness goals. Sign up to the SSS newsletter for all the latest in sports-related news so you never miss a trick.