Out Of The Shadow: adidas Originals Tubular

The adidas brand took a trip down their archives and revived an icon that has now transformed into the Tubular Shadow Shoe. The Tubular series first appeared in the ’90s as a running shoe with a tyre tube-looking outsole, which is designed for better ground traction. Back then the design was considered way ahead of its time. It modernised how people ran and how they looked while running because of its very stripped-back and contemporary silhouette. Decades after its original release, the Tubular franchise has really made an impact on the street style scene and high end sports style with its sleek, stylish finish.

adidas Originals Tubular Shadow Shoe

Resurrecting the Tubular was adidas’ way of shaking things up. Unlike the other classics they pulled from their vault of shoe ideas – for example the Stan Smith, which is very wearable – the tubular looks bolder and more experimental. And that’s what they liked about it. They wanted a shoe that will surprise people and get them talking. adidas didn’t want to dictate how people should wear it, they wanted to inspire creativity and originality without the exclusivity.

The latest adidas Originals Tubular Shadow is big on personality. The streamlined look reminds you of a running trainer, but very much lauds the street sneaker aesthetic. The two-toned upper features a stretchy DuPont™ Kevlar® material that is lightweight, durable, and extraordinarily strong, and can withstand different terrains. Another highlight of the shoe is the unique “burrito tongue” construction. This means the tongue is attached on one side with elastic on the other that keeps it in place – giving the shoe a snug fit without pinching your feet. Combine this with the rounded lacing system, and it’s as easy as sliding your foot in and walking out in supreme style.

The Tubular Shadow is low cut with an OrthoLite® insole for comfort, a one-piece EVA midsole for supreme cushioning and padded interior heel sculpting for zero friction. Born out of the adidas heritage of sport, it bears the trefoil logo proudly on the tongue and heel. The ever-innovative adidas brand looks to the past in order to see the future, and it’s easy to believe why the Tubular Shadow is pegged “the classic of tomorrow”.

Be part of the shoe revolution and pick your pair of adidas Originals Tubular Shadow shoes in the freshest colourways at Sun & Sand Sports online. Stay in the loop for more sneaker news and releases – subscribe to our newsletter today.

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