Sporting Life | 13/04/2017

Nike Kobe AD For Mamba Day

By Glaiza Seguia Godinez
Copywriter, SSSPORTS.COM

On April 13, 2016, LA Lakers superstar shooting guard Kobe Bryant stepped onto the hardwood for the last time, concluding a storied 20-year career that includes five championships, one MVP award and 18 All-Star selections. That day, Kobe singlehandedly carried the team from a double-digit deficit in the fourth quarter to a 101-96 win, scoring 60 points in total. It was a fitting end for the athlete regarded as one of the best in his generation and dubbed as the Black Mamba because of his tenacity and accuracy. That game is now revered by basketball fans all over the world as Kobe Bryant Mamba Day.

The Kobe AD is his first post-retirement shoe, and for 2017 Mamba Day, Nike honours the 38-year-old legend with the release of the new AD colourway. The brand keeps it clean and simple in “Bone White” with gum rubber soles. The Kobe AD shoe is also part of the latest Nike Basketball Summer Pack that consists of signature silhouettes in varying shades of white.

Nike Kobe AD Shoe

Kobe_Bryant_Mamba_Day

Kobe is meticulous, whether preparing for a game or a deal; it’s all about the finer details. We see this even on his shoe that has been embossed with the “Sheath” logo on the heel and tongue that represents talent, power and all the challenges that come with it. He has his signature on the right heel notch, and a DNA symbol on the left that represents the “Mamba Mentality”. In Kobe’s dictionary, this means the relentless drive for glory and a fearless mindset.

The upper profile is designed with mesh fabrication with moulded foam and Flywire cables for a compressive yet breathable fit. The lightweight Lunarlon underfoot works extra hard to protect against impact on the hard court, while the Nike Air Zoom’s pressurised air and internal fibres deliver responsive cushioning. The gum outsoles are softer than rubber, and fitted with traction pattern and flex grooves for multi-directional agility.

The NBA star has gone from baller to businessman, and Kobe still lives by the Mamba Mentality and intends to continue to inspire greatness one Nike shoe at a time. Strike like the Black Mamba in the latest Kobe AD shoe from the Nike collection now available online at Sun & Sand Sports. Sign up to our newsletter for the latest trends in sport and fitness lifestyle.

 

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