Sporting Life | 30/06/2016

The Jordan Store Launches in Dubai

By Lester Fernandes
Copywriter, SSSPORTS.COM

It’s not every day that a global sports, fashion and iconic brand comes to your city. And when the hype is this huge, you know it’s going to be special. The Jordan store launch in Dubai was all of these things, and more. The fourth brand store in the world after New York, Chicago and Hong Kong, and the second one outside the U.S., the Dubai Jordan store takes off with the aim to recreate the superstar legacy and serve all the regional basketball fans and sneakerheads with all the top basketball products that the market has to offer. With the iconic Jordan brand coming to the city, sneakerheads, ballers and fans everywhere were ready for the launch of the season.

The Jordan store opens to the public today, but Team SSS got in on the action at the exclusive preview event last night. As we made our way to the brand store, we could feel the excitement buzzing in the air as the region’s most-followed sneakerheads and Jordan fans gathered, sharing their stories and experiences across social media for all to see. After a short anticipatory wait outside the store at The Dubai Mall, the doors were opened to the lucky VIBs – Very Important Ballers. The store’s focal point featured the original Wings logo, installed on the back wall, and fans were greeted as they entered. Inside the brightly lit Jordan store is everything you expect it to be, with rows of legendary shoes and clothing apparel stacked on the walls, and a themed interior, with wooden floors embodying the typical basketball court design. The theme takes on the brand’s new design concept, which originated at Chicago’s 32 South State Street store, and celebrates the legendary Michael Jordan through art installations and historic displays.

Jordan

To get in on the design details – the Jordan store features concrete grey sidewalls with a stenciled selection of Jordan’s most important icons. Sneakers featuring the iconic Jumpman logo grace the walls and shelves. Positioned behind exclusive glass panels are six of Michael Jordan’s most iconic shoes including the VI, VII, VIII, XI, XII and XIII. Sneakerheads went berserk at the incredible selection of product, sweeping up limited editions and taking videos and photographs to be posted online.

Jordan really is more than a sporting brand; it is a cultural icon that has connected with fans across the world and continues to resonate through innovative and up-to-date collections. This hard-core following has given rise to a global collective of fans that are willing to line up outside stores before sunrise, just to grab the latest releases. So what makes Jordan the cultural icon it is today? To begin with, the brand emerges from Michael Jordan himself. His spirit, personality and demeanour, both inside the court and out inspire the brand through its empowering design aesthetic and functional merits. The passion, drive, strength and energy that the Jordan brand stands for are qualities that are reflected in the city of Dubai and the people who live here, which is what makes this brand so perfect for this city and its basketball community.

After bagging the sneakers, tees and basketball gear, the celebrations continued at the Jordan Experience Zone at the The Dubai Mall ice rink. Pre-registered fans tried out the Leap Like Mike experience, nailing a slam-dunk while having pictures taken of that MJ moment. Fans were also given the exclusive opportunity to try out the new Jordan Ultra Fly shoes. T-shirts were personalised with Jordan Heritage logos, and in-store purchased shoes were customised to give everything that personal edge. Taking the brand experience further, special ‘shoe selfie’ booths took photos of newly bought Jordans so they could be shared online.

Join the Jordan craze by checking out our SSS picks of some of the icon’s legendary gear:

NIKE AIR JORDAN 1 RETRO HIGH BG BASKETBALL SHOE

Jordan

Designed with an iconic classical style, the Nike Air Jordan 1 Retro High BG Basketball Shoes for men retain the original design of the Air Force 1 with modern technological advances of an Air Sole unit in the mid heel. The shoes feature a perforated toe top along with a non-marking rubber outsole and a padded tongue and collar for a comfortable fit.

 

AIR JORDAN 5 RETRO LOW SHOE

Jordan

Prepare to take flight in these Air Jordan 5 Retro Low Shoes for men. Featuring a low-cut profile, the durable leather upper delivers a secure fit and premium look. An Air Sole unit in the heel provides responsive cushioning while a translucent rubber outsole enables durable traction. A lace toggle enables adjustable comfort as a neoprene inner sleeve creates a snug, locked-in feeling.

 

JORDAN FLIGHT DIAMOND BASKETBALL SHORTS

Jordan

Nail every dunk in these Jordan Flight Diamond Basketball Shorts for men. Made with lightweight breathable mesh for built-in ventilation, their performance fit is cut close to your body, giving them a lean profile. The Dri-FIT fabric wicks sweat away from the skin, keeping you dry and comfortable, while perforations with mesh backing increase breathability. An elastic waistband with an internal drawcord provides a secure fit as welt pockets safely hold your essentials.

 

JORDAN 2 HORIZON T-SHIRT

Jordan

Sport your love for the Air Jordans with the Jordan 2 Horizon T-Shirt. Inspired by the shoe, the t-shirt features a screen-print on the front and a crewneck design for a non-restrictive fit.

 

JORDAN JUMPMAN DRI-FIT T-SHIRT

Jordan

Featuring the iconic Jordan Jumpman design on the front and screen-printed on the back neck, the Jordan Jumpman Dri-FIT Men’s T-Shirt is made from DriFIT fabric to help keep you stay fresh and dry. It has a non-restrictive fit with a ribbed crew neckline.

Brand Jordan is more than just a brand for basketball gear; it is a brand that represents a cultural icon. Head over to the Jordan Store at The Dubai Mall to check out the freshest kicks, but first get your Jumpman gear on by checking out the latest range of Jordan products at Sun & Sand Sports online.

 

SHOP JORDAN

SSS BASKETBALL

DON'T STOP NOW


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