Style File | 19/07/2015

adidas Originals X Pharrell Williams

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By SSS Team
Copywriter, SSSPORTS.COM

Every superstar has their own unique personal style. They express themselves the way they choose to – they’re thinkers and they’re trend setters; there’s no following the crowd when it comes to a superstar. This is the idea behind the designs by Pharrell Williams in his styling of the world’s most cherished silhouette: the adidas Superstar shoe. Aptly named as the Supercolour collection, the three-stripe shell toe is transformed with a spectrum of 50 dynamic colours.

adidas Pharrell UAE

The most diverse adidas release to date, the Supercolour pack stands out from other collections with its unique and eye-catching designs. The first-ever adidas pair to be entirely dipped in colour, including the three stripes and laces also features the words “Tighten Up” and “Lace Yourself”. Another unique feature is the printed insole designed by Williams himself which features a pop art-styled reflexology diagram, highlighting the natural reflex zones located on the sole of the foot. It’s like having a little biology lesson at the tip of your toes when you wear a pair of these shoes.


Ultimately, this is a footwear collection that is designed for everyone, providing each person with an option, with its various hues from warm reds and yellows, to cool blues and greens. The many different shades celebrate one thing: equality through diversity. As Pharrell says, “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolour”.

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So if you’re an adidas sneakerhead, or simply a fan of these adidas shoes and their colour offerings, then head to any one of the Sun & Sand Sports stores to pick up your pair. We have the whole collection available for you to choose from.





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