We saw the Vans Good Vibes Market in full swing on Friday with music, food, games, DIY project stalls and a fresh vibe from Vans to bring the whole event together. Bearded hipsters rubbed shoulders with graffiti artists and musicians as Al Serkal Avenue took on every shade of retro-inspired nostalgia. It was a bustle of art and creativity, where the boundaries between the artists and the audience were broken down, giving everyone a new freedom of expression.
Bringing back the ’80s and ‘90s in true style, the Good Vibes Market supported by Vans brought back the spirit and sound of decades gone by. Arcade video games, vinyl record stalls and retro fashion boutiques stood next to each other as musicians crooned over acoustic arrangements and DJs pumped out club and hip hop beats from the end of the century. Amidst this sea of art, Vans was housed in an exclusive stall – selling the brand’s latest range of clothes and shoes which could be customised on the spot for that unique personal touch. The skate ramp saw the skaters and BMX bikers performing their moves, while graffiti artists left their mark on canvas, creating an edgy urban space. The photo booth was a great opportunity for people to snap and share photos from the event with friends on social media – everybody loves a photo booth after all.
Emerging in the ’60s, Vans as a brand has constantly supported urban art and expression through its range of shoes and clothing. Aimed mainly at skateboarders and bikers, Vans grew with the rising X-Games trend towards the turn of the century. The idea of stepping out of a zone of familiarity and comfort, and getting outdoors into a world full of experiences is what Vans is all about. This concept of a lifestyle where you make the rules, of finding your own voice and expressing it in the way you know best has always been at the core of everything Vans does – not to mention the action sports of course. Merging this ethos with the freshness of the Good Vibes Market, bringing new perspectives to art and giving a voice to local talent across various disciplines was a no-brainer. The fusion of lifestyle, art, staying active and promoting healthy food is what made the Vans and Good Vibes Market a perfect pairing.
Food stalls offered visitors freshly-made delicacies as they browsed through DIY jewellery, fashion and home décor ideas. Vans continues to push this fresh vibe and an active lifestyle full of new experiences and we can’t wait to see what’s next for the brand. To be part of the urban movement, begin by checking out the latest range of Vans products at the Sun & Sand Sports online store.