Celebrate Saudi National Day with SSS

Saudi Arabia comes alive every year for Saudi National Day on September 23. The annual grand event commemorates the unification of the Kingdom of Hijaz and Sultanate of Najd by Abdulaziz bin Abdul Rahman Al Saud to become the Kingdom of Saudi. It is a time for families and communities to come together, honour traditions, and celebrate progress. Rooted in history yet looking firmly toward the future, the day reflects pride, unity and the promise of continuous achievement.

Saudi National Day Celebrations

From cultural performances and concerts to fireworks lighting up the skies, the Saudi National Day celebration brings people from all walks of life together. Families gather to enjoy festivities, share traditions, and create lasting memories. At its core, the day is about remembering heritage while looking forward to a bright future.

National Day Sale and Special Offers

This year, Sun & Sand Sports joins the celebrations with exclusive National Day offers. Enjoy flat 25% OFF, giving you the perfect opportunity to refresh your wardrobe and gear up with the latest sportswear, footwear and accessories. Celebrate the occasion by shopping in the spirit of unity, style and performance.

New Balance 574 Shoe

Timberland Men’s Mount High Overhead Jacket

Nike Kids’ Sportswear Club Fleece Sweatshirt

Sports and National Identity

Sport plays a huge role in Saudi Arabia’s culture. Traditional activities like camel racing, falconry and horseback riding still hold importance today. At the same time, the Kingdom has become a hub for international sporting events such as Formula 1 races and golf tournaments. Above all, football stands out with numerous football clubs in the Saudi Professional League competing at the highest level.

Sports have the great ability to gather families and communities together. Engaging in sports, whether as a player or a fan, creates shared experiences. In moments of triumph, defeat or excitement, people find a sense of unity and sense of belongingness.

Join the Celebration with Sun & Sand Sports

At Sun & Sand Sports, we invite everyone to embrace the joy on 23 September by celebrating in green, enjoying time with loved ones, and engaging in sport. Explore our Saudi National Day collection of apparel, shoes and accessories made to match the occasion.

Make memories, celebrate proudly, and don’t forget to tag us on Instagram @sssports.. Subscribe to our newsletter and download the SSS app on the App Store or Google Play for convenient shopping, exclusive updates and the latest National Day deals.