We’ve gone digital at The Dubai Mall

Come hang out with us at our newly-launched Sun & Sand Sports store in The Dubai Mall. Before you say, ‘Why would I want to hang out at a sports store?’ this is why: we’ve taken the fun gaming element of the sports concept and placed it at the heart of our store. So aim to beat a high score, learn about the right gear for your lifestyle, or learn a trick or two on how to fashion up your sports attire, all while shopping at our new digital store.

Instead of deciding what to get up to in a mall, bring a friend or two and challenge their scores in a round of jump shots and free kicks with our Interactive Basketball and Football Experiences. Walk into one of the simulated chambers and work your nifty skills against a giant screen ready to put your accuracy and speed techniques to the test. Every day, our social wall features the best of players so if you have the right stuff, get your name up on our leader board.

The first-of-its kind in the Middle East, our dynamic space is more than just a go-to spot to get your sports essentials. We are here to add fun, style and efficiency to all your sporting and fitness experiences. Browse through one of our many interactive buying guides, answer a few questions about your fitness routine and we’ll suggest the most effective gear for your sporting style, or even the right trainers to whiz across the field in. Within these guides you will find a range of fashion tips that you can take with you whenever you’re looking to take your gear to the streets. Need a second opinion? Our friendly team of staff from all corners of the world is ever-ready to help with any questions.

Head over to our Event Zone where you’ll get updated with the latest in product launches, special events and announcements from us.

While the trying on part can often be the most dreaded portion of the shopping experience – what with the confusing sizes, mirrors and fluorescent lighting, our fitting rooms are designed for fun and comfort. The women’s fitting rooms are equipped with our Style Guide screens, so while you’re trying on our collections, you can get personalised style recommendations, or simply browse all the latest products. There’s even an option to create your own playlist, so if you and your friends are looking for that dressing room montage, we’ve got the space, music and a variety of products to choose from.

Another new and state-of-the-art addition found exclusively at our new outlet in The Dubai Mall is our CRE-8 customisation area. Team jerseys are often the first thought when it comes to personalisation, but we extend this service to any of the products available in our store. Add decals or stencils to your surfboard, spruce up a basic tee with your own design, or even stitch your initials into a pair of socks so you’ll never lose them again. Either way, add a touch of your personality to every garment that you purchase from Sun & Sand Sports.

So come by and get the latest styles in sports apparel and shoes, or just hang out and get yourself on our leader board. You will find us on Level 1, Star Atrium, The Dubai Mall.