Watch the SSS TVC and Shop Online

The Sun & Sand Sports team is proud to unveil its first ever television commercial and invites you to browse a huge range of sportswear and innovative equipment and shop online with us today.

Our television commercial is the latest milestone in a long chain of innovation for the company that stretches back over three and a half decades. Since 1979, Sun & Sand Sports has pioneered in new ways to be the leading sports retailer in the Middle East. By delivering the world’s best high-performance and trendy sportswear and accessories brands, we inspire you to discover and become the best version of yourself. Combining the most loved sports, fitness and lifestyle brands with a unique and easy way for you to shop online, we continue to evolve and progress through our journey.

You can see our TV commercial on OSN Ya Hala HD, OSN Movies HD, OSN Series HD, Rotana Khaleejah, Zee TV, Sony TV and Colors TV channels across the region. You can also catch the ad at your nearest Vox or Reel Cinema. The commercial is part of a much wider campaign with multiple executions across media outlets; listen out for our radio ad on Dubai 92, Virgin Radio and Al Arabiya radio stations.

Filming the TVC was a thrilling experience for the entire team; multiple cameras were used to capture the action, including a drone camera catching the action from above. As an extra special treat, here’s a behind-the-scenes glimpse of our TVC.

Running as a sport is hugely popular in sunny emirate of Dubai and across the wider region, and we at Sun & Sand Sports are here to help you find your inner athlete by championing this activity and pairing it with the best apparel and gear to boost your confidence, speed and strength. Whether you’re a beginner or pro-marathoner, there’s something for everyone here. Follow the footsteps of your heroes by checking out the latest range of running products, and shop online for gear from Nike, adidas, Reebok, Under Armour and many more of the most loved brands across the world. Read more about running tips, technique, trivia and how to stay fit at the SSS blog and sign up to the the newsletter in the box below for regular updates.